Responsibilities

• Own and optimize all growth tech platforms, including the website, lead flow, and CRM integrations
• Develop and execute growth experiments to improve conversion rates and optimize marketing funnels
• Work closely with engineering, design, and marketing to enhance user acquisition and engagement
• Partner with marketing to refine positioning, messaging, and go-to-market strategies
• Oversee product analytics, ensuring we are tracking the right KPIs and making data-driven decisions
• Conduct market research and competitive analysis to identify new opportunities for growth
• Develop a growth roadmap, prioritizing initiatives based on impact and resource constraints
• Work with organic marketing channels to ensure alignment between campaigns and product experiences
• Create and manage content strategies, including landing pages, product education, and conversion-focused materials

Requirements

• 7+ years of experience in product management, with a focus on growth, acquisition, or product marketing
• Healthcare startup experience
• A hybrid growth mindset—able to flex into product marketing, positioning, and messaging
• Strong data-driven approach—familiarity with tools like Google Analytics, PostHog, or HubSpot
• Experience working with web technologies, CMS platforms, and growth automation tools
• Comfort working in a fast-paced, resource-constrained startup environment
• Deep understanding of marketing funnels, user acquisition, and retention strategies
• Strong communication skills—you can craft compelling messaging and translate data into actionable insights
• Hands-on execution ability—you’re not just a strategist; you can roll up your sleeves and get things done

Benefits

• $170,000 - $230,000 per year
• Equity
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity / paternity leave
• Unlimited PTO
• Biograph Membership