Lead, Prevention Marketing

USA (Remote)

$126K/yr – $174K/yrSenior Level5+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end engagement program, guiding pod strategy, multi-channel campaigns, and a rigorous learning agenda to optimize performance.

Define and steer pod-level strategy and cross-functional collaboration
Lead multi-channel campaigns and apply experimentation insights
Embed Next Best Action personalization across member journeys

Job Description

Responsibilities

Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
5+ years of experience in lifecycle or customer engagement marketing.
2+ years of experience leading agile teams or cross-functional pods.
Strong understanding of omni-channel marketing and journey orchestration.
Experience with marketing automation platforms and CRM tools.
Excellent facilitation, prioritization, and problem-solving skills.

Preferred

Experience in healthcare, insurance, or other regulated industries.
Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
Exposure to agile marketing operating models and performance optimization frameworks.
Live within 50 miles of Louisville, KY or Nashville, TN

Benefits

Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Humana

3.8 Glassdoor

Humana will never ask, nor require a candidate to provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact yourcareer@humana.com to validate the requestAt Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Founded in 1964

Louisville, Kentucky, USA

47K employees (1,304 in marketing)

careers.humana.com

69% recommend to a friend

72% CEO approval