Lead Personal Brand Strategist

Austin, TX (Hybrid)

$65K/yr – $75K/yrSenior Level5+ years expFull time

Posted 11 hrs ago

Job Summary

Own client account strategy, overseeing brand direction, communications, and team leadership while driving growth through 1-of-1 content and ongoing research across social media campaigns.

  • Lead account strategy and brand development
  • Direct client communications and cross-team collaboration
  • Manage and coach the team while overseeing research, analysis, and campaign optimization

Job Description

Responsibilities

  • Account Ownership. As the ultimate decision maker for their clients, your time will be spent setting strategic direction based on client priorities, reviewing client performance, addressing important client queries, and conducting routine research/analysis to ensure we are at the forefront of innovation for our clients.
  • Account Brand Strategy. Develop, implement, and regularly update comprehensive social media strategies that align with our 1-of-1 content strategy and client goals. This includes conducting routine strategic reviews of client’s media (e.g., books, speeches, interviews) to direct content creation and drive account growth through 1-of-1, novel content that reflects the client's unique voice and long-term objectives.
  • Client Communications. Provide comprehensive communications with clients, keeping them aware of ongoing efforts on their accounts as well as timely responses regarding any account questions.
  • Team Management. Monthly 1:1’s with engagement specialists, copywriters, and content managers within your team to understand a holistic view of their experience. Weekly check-ins with team members to solve bottlenecks.
  • Research & Analyses. Conduct weekly research into clients’ competitors and industry trends. Analyze social media feeds to identify emerging trends that can be leveraged in client content. Implementation, tracking, and reporting on tests to ensure a current and strong understanding of the social platforms.
  • Campaign Management. Monitor and maintain organic social media campaigns to ensure they are running properly and aligned with client priorities. Ensure that trackers are clean, up-to-date, and accurately reflect ongoing campaign engagement.
  • Team Collaboration. Work closely with social media, creative, and engagement teams to ensure timely, on-brand content creation and engagement, as well as smooth cross-team workflows.
  • Process Improvement. Help execute process improvement initiatives developed by VP of Social.

Requirements

  • 5+ years of experience managing organic social media efforts for a personal brand (outside of your own).
  • 4+ years of copywriting and social media strategy experience.
  • Thorough understanding of LinkedIn and Instagram platforms + algorithms.
  • Must reside in Austin, Texas.
  • Team Leadership: Proven experience leading and managing a team, including setting clear expectations, delegating work, providing feedback and coaching, holding team members accountable, and ensuring high-quality work is delivered on time. Comfortable owning team performance and helping individual contributors grow and succeed.
  • Attention to Detail. Does not let important details slip through the cracks. Able to uphold and continually raise team standards and maintain processes with minimal mistakes.
  • Service Minded. Demonstrates pride in providing the highest quality service to all stakeholders including clients and company team members.
  • Diligent. Demonstrates tenacity and willingness to go the distance to get something done.
  • High standards. You constantly raise the bar, not because you’re asked to, but because it's just who you are. Expects personal performance and team performance to be nothing short of the best.
  • Analytical skills. Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.

Benefits

  • Hybrid work
  • Flexible PTO
  • Medical benefits
  • Employee growth plans
  • Skill development
  • Personal development (reimbursement for books, courses, etc)
  • Paid maternity leave
  • Interaction with company owners
YAP Media logo

YAP Media

We help top CEOs and influencers dominate their niche online with white-glove social media and podcasting services.

Founded in 2020
New York, New York, USA
58 employees (23 in marketing)

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all YAP Media salaries

Marketing Team

Marketing Team Size
13 (22% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.8K

Headcount Trend

Current headcount: ~58
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Lead Personal Brand Strategist

YAP Media · Austin, TX · Hybrid