Responsibilities

• Own the organic discovery strategy across search engines, answer engines, and AI-driven platforms, targeting visibility, traffic, and share of recommendation.
• Drive on-page strategy: keyword architecture, content structure, internal linking, metadata, and content refresh programs.
• Build content structured for answer visibility inside AI assistants and answer engines.
• Lead AEO strategy that aligns content with customer questions, conversational search behavior, and intent-based journeys.
• Implement GEO practices that improve brand presence in generative AI platforms, LLM search experiences, and AI-generated recommendations.
• Track emerging shifts in search and AI discovery and adapt strategy proactively.
• Design, test, and maintain the prompt libraries and templates that generate PDP, landing page, and campaign copy at scale.
• Direct and quality-control AI agents and tools across the content workflow, from drafting through optimization.
• Build and own the AI-assisted copy workflow: intake, generation, human review, and publishing.
• Establish guardrails, evaluation criteria, and QA processes so AI output meets brand, accuracy, and compliance standards.

Requirements

• 5+ years in organic search, SEO/content strategy, or e-commerce content, with demonstrated ownership of discovery strategy.
• Strong command of SEO and organic search performance measurement, plus working knowledge of AEO and GEO.
• Hands-on prompt engineering experience: building prompts, directing AI tools and agents, and producing quality content through AI workflows.
• Hands-on copywriting and editorial experience. You need to have written and edited strong copy yourself to effectively direct and quality-control AI-generated content.
• Sound editorial judgment and the ability to apply brand voice and enforce copy quality and retailer standards.
• Ability to translate complex product features into clear customer benefits.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field, or equivalent experience.

Preferred

• Apparel, consumer goods, retail, or e-commerce experience.
• Experience building or scaling an AI-assisted content workflow.
• Experience maintaining retailer content guidelines across major accounts.
• Familiarity with customer journey mapping, UX writing, and conversion rate optimization.
• Experience with PIM/syndication platforms or PDP content operations.

Benefits

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages