Lead, Merchandising- Ecommerce - Footwear & Accessories

Baltimore, MD (Hybrid)

$90K/yr – $120K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end merchandising for UA footwear and accessories on the e-commerce platform, driving GTM milestones, consumer-centric assortments, and cross-functional collaboration to sustain season-long engagement.

  • GTM milestones and POD collaboration
  • Leverage insights to shape strategies and opportunities

Job Description

Responsibilities

  • Create consumer centric assortments for the footwear and accessories business on UA’s E-commerce sites.
  • Lead the Go-to-Market milestones for the categories they are responsible for with the support of the Director, e-Commerce merchandising.
  • Connect product, brand, and sport moments to create authentic, powerful and consistent engagement with the target consumer throughout the season.
  • Present assortment direction and how it supports the Americas’ long term strategy.
  • Work in collaboration with the POD across commercial, planning, site merchandising, and marketing to build strong relationships to support the business throughout the season.
  • Ability to manage and perform under a fast-paced environment.
  • Own analyzing sales trends and competitive landscape to generate recommendations for strategic action to meet performance objectives and the right consumer expectations.
  • Leverage consumer insights to drive meaningful conversations with other partners and to identify incremental opportunities.
  • Think strategically and present ideas on how to continue to evolve and improve processes.

Requirements

  • Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree.
  • Teammate with the ability to influence and align cross functional partners through strong, trust based relationships in a matrixed organization.
  • Demonstrated success partnering with cross functional pods and driving collaboration, process, and execution against shared goals.
  • Clear, compelling communicator, able to translate strategy, processes, and insights into actionable direction verbally and in writing.
  • Strong analytical and strategic thinking skills, with the ability to convert data, consumer insight, and marketplace trends into decisions.
  • Minimum 8+ years of relevant experience in merchandising, digital, or product within a fast paced, consumer driven organization, demonstrating increased scope and responsibility.
  • Experience with Go To Market models within a global, matrixed environment.

Benefits

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996
Baltimore, Maryland, US
12K employees (1,203 in marketing)
67% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
7.9M
Monthly Google Ads Budget
$778.3K
Traffic Source Mix
Search
27.2%
Direct
56.8%
Referral
7.7%
Social
3.9%
Paid
4.3%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
842 (7% of company)
Median Career Experience
15 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$567.4M
Last Raise
$67.4M
Post IPO Secondary, 2 months ago

Funding History

  • Jan 2026
    Post IPO Secondary • $67.4M
  • Jun 2025
    Post IPO Debt • $400M
  • May 2023
    Post IPO Secondary • $100M

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