Responsibilities

• Assist in the develop the strategic vision for Gwyn Lo inclusive of both new product launch planning and life cycle management.
• Work collaboratively to execute the overall HCP and consumer marketing strategy for Gwyn Lo.
• Collaborate with internal stakeholders, physicians/KOLs, agency partners and external vendors to create innovative life cycle and launch tactics.
• Prepare HCP and Consumer brand and tactical plans and associated budgets, track execution against plans and budgets, ensure on-time delivery within budget of all marketing initiatives.
• Assist in developing the strategy, concept, messaging, and media plan for successful promotional campaigns.
• Provide Marketing Insights to establish ways to measure impact, report results, and adjust plans accordingly.
• Collaborate with field sales and market access in the development and execution of key initiatives such as messaging, promotional tactics, sampling programs, peer-to-peer programs, etc.
• The individual will work cross-functionally with key commercial stakeholders including Sales, Market Access, Commercial Operations, Medical Affairs, Finance, Regulatory, Legal and Compliance and will collaborate with other members of the organization as required.

Requirements

• Minimum of a Bachelor's degree.
• Experience in pharmaceutical marketing or Pharmaceutical Advertising agency with experience in sales, professional and consumer marketing, or related fields.
• Marketing experience within Women’s Health category is preferred. However, a combination of experience and/or education will be taken into consideration.
• Strong Experience & Proven Success with taking large volumes of promotional materials efficiently and effectively through a PRC / MLR Review Process (leveraging Veeva Vault) is Required
• Demonstrated success executing life cycle and launch plans for prescription pharmaceutical brands for healthcare professionals, as well as the patient/consumer audiences.
• Experience with building relationships and professional advocacy among healthcare professionals.
• Experience with effective strategies in digital, multi-channel marketing, loyalty programs, as well as experience with DTC campaigns (including concepting, production, talent management, and Media planning and buying).
• Experience with effective strategies for non-personal promotion such as PR, Social Media, Digital channels, Point-of-Care Channels, etc.
• Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
• Must possess analytical skills, creative and critical thinking skills, clear communication skills - both verbal and written, strong interpersonal skills, and financial/budgetary/forecasting acumen.
• Ability to travel up to 10%
• Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence.
• Proficiency in speaking, comprehending, reading and writing English is required

Preferred

• Marketing experience within Women’s Health category is preferred.