Responsibilities

• Develop and implement comprehensive marketing strategies to deepen new Wells Fargo customers into the Consumer Bank and improve customer experience (e.g., Ads/Owned Channels, Email, Direct Mail Search, LLM/AI optimized advertising, etc.)
• Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening and deepen consumer relationships
• Craft well-structured strategic marketing plans using qualitative and quantitative data to produce measurable results
• Partner with multiple cross-functional teams to understand end-to-end performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details
• Become a customer advocate - reach greater understanding of our prospect checking customer needs and segment pain-points

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

• Experience in marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• Experience working in banking or financial services
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Experience with build a test and learn agenda through business case creation and stakeholder prioritization
• Experience with preparing management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important