Lead Marketing Analyst at Sequoia Capital Global Equities | New York, USA | $205K/yr – $227K/yr

Sequoia Capital Global Equities

Lead Marketing Analyst

New York, USA (Hybrid)

$205K/yr – $227K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Strava’s brand measurement strategy and governance to inform growth marketing decisions.

Must-have: 5+ years in analytics with hands-on brand measurement and SQL.
Standout: Cross-functional leadership across Brand Marketing, Data Science, and agencies.

Job Description

Responsibilities

Own brand media measurement planning and strategy, ensuring investments align with Strava’s brand marketing OKRs and proposing improvements to measurement frameworks.
Lead the application, governance, and reporting cadence of the brand measurement framework with Brand Marketing, Data Science, and external agencies.
Drive alignment across teams by gathering requirements from partners to maximize impact on measurement capabilities.
Deliver persuasive, data-driven media performance reviews and translate findings into narratives for business reviews.
Provide the “source of truth” by owning critical analytical reporting on metrics like aided brand awareness and consideration.
Apply expertise in brand health surveys, including sampling statistics and reporting results to identify gaps.
Create and manage data pipelines from multiple sources and design scalable ETL workflows; mentor teammates on best practices.
Collaborate with Strava’s broader data organization to improve technological craftsmanship across teams.

Requirements

5+ years of full-time experience in analytics, data science, or other quantitative domains supporting growth marketing teams
5+ years of experience
3+ years of experience with performance measurement across paid and organic channels, including TikTok, Meta, Reddit, and similar platforms
Track record of independently executing large-scale measurement projects and initiatives
Track record of defining and building the key metrics and dimensions that reflect user behavior and drive marketing decisions
High proficiency in SQL with experience extracting large datasets and designing ETL workflows
Proficiency in Python and experience with Tableau
Comfort operating in ambiguity and ability to frame uncertainty for decision-makers
Deep technical expertise in brand measurement methodologies, including MMM, brand lift studies, and experimental design
High ownership and proactive collaboration with partners across the business
Strong communication skills to craft narratives and share insights
Ability to analyze and prioritize projects and maintain momentum under challenging circumstances
Ability to spot insights in data that others have overlooked and improve self-service capabilities

Sequoia Capital Global Equities

Sequoia Capital Global Equities ("SCGE") is a public/private crossover firm that was founded in 2009 as an affiliate of Sequoia Capital. SCGE extends Sequoia Capital's technology investing into the public markets and applies the firm's thematic investment approach across the internet, software, semiconductor and fintech sectors. We are a long-term partner to transformational and enduring technology companies through their journey to IPO and beyond.

Founded in 2009

Menlo Park, California, USA

38 employees

www.sequoiacap.com/scge