Responsibilities

• Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back
• Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels
• Define and manage orchestration logic including triggers, branching, prioritization, and suppression
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Manage audience segmentation, data inputs, and system logic to enable personalization at scale
• Design and execute structured experimentation such as A/B, multivariate, and cadence testing to improve performance
• Build, QA, and deploy automation workflows within lifecycle platforms (i.e. Iterable)
• Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization
• Maintain and evolve lifecycle reporting (i.e. Omni dashboards) to support journey-level visibility and translate insights into recommendations
• Ensure compliance with all marketing regulations including GDPR, CAN-SPAM, and SMS guidelines
• Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth

Requirements

• 4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
• 1–2+ years of experience in a people management or team lead capacity
• Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
• Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
• 2+ years of experience with HTML/CSS for email design
• Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
• Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
• Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
• Experience mentoring or managing junior team members
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience

Preferred

• Systems thinker who can connect lifecycle strategy to scalable execution
• Strong collaborator who can navigate shared ownership and influence without direct control
• Ability to balance speed and rigor in a fast-paced, evolving environment
• Detail-oriented with a focus on building scalable, repeatable processes
• Comfortable operating in ambiguity and driving clarity across teams
• Curious and proactive in exploring new approaches to lifecycle automation and personalization

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from
• Equity in a rapidly growing startup backed by top-tier VCs