Responsibilities

• Lead the development of integrated marketing strategies and annual marketing plans for an assigned portfolio of service lines, ensuring alignment with organizational priorities, growth goals, and brand strategy.
• Serve as the primary marketing lead and subject matter expert for multiple service lines, including complex or newly combined areas that require cross-service-line coordination, prioritization, and strategic oversight.
• Partner with service line leaders, physicians, operations leaders, and internal stakeholders to understand business objectives, market dynamics, patient needs, and competitive differentiators.
• Build strong, trusted relationships with clinical and operational leaders and lead marketing strategy for assigned service lines, proactively aligning stakeholders and advancing work in complex or highly matrixed environments.
• Develop omni-channel campaign strategies across digital, web, SEO/SEM, email, social media, paid media, content, video, events, and physician outreach channels.
• Ensure key messaging, audience strategy, creative direction, and campaign tactics are aligned across all channels and stages of the consumer journey.
• Identify opportunities to improve awareness, engagement, conversion, retention, and patient experience across service line marketing efforts.
• Translate business priorities into clear creative briefs, campaign plans, messaging frameworks, and measurement plans for internal teams and external partners.
• Work with teams including digital, creative, communications, social media, media relations, analytics, and agency partners to deliver integrated campaigns.
• Review campaign performance regularly and use data, insights, and market knowledge to optimize strategy, channel mix, messaging, and audience targeting.

Requirements

• - Education: Bachelor’s Degree in Marketing, Digital Marketing, or a related field
• - Experience : 8 years of experience in Marketing, Digital Marketing, or a related field

Preferred

• - 10+ years of experience in marketing/digital marketing
• - Healthcare marketing experience preferred
• - Analytics experience including knowledge of marketing performance measurement and reporting; experience with Adobe Customer Journey Analytics (CJA) strongly preferred.

Benefits

• - Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• - Retirement: Inova matches the first 5% of eligible contributions – starting on your first day.
• - Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• - Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• - Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities .