Responsibilities

• First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms.
• First Week: Take part in GTKYs to meet our distributed team.
• First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
• First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
• First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.
• LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
• Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
• Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
• Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
• Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
• Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

Requirements

• 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
• Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
• Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
• Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
• Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
• Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
• Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
• Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero
• Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
• Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments
• Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels
• Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts
• Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams
• Budget management, forecasting, and prioritization in a profitable, resource-conscious company
• Experience in a creator economy or PLG/SLG environments (preferred)
• Background in environments focused on profitable growth and disciplined resource allocation (preferred)
• Demonstrated ability to work across distributed teams and remote settings

Nice to have

• AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting

Benefits

• Profit Sharing
• Kit equity
• 401k with a 5% match
• We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered
• $2,000 equipment allowance for your first two years, $1,000 budget every following two years
• Individual learning + development budget ($3,500/year)
• Gender affirming benefits
• Childcare benefit up to $3,000 annually through JOON
• Twenty (20) days of paid time off during each year of employment
• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work