Responsibilities

• Building, launching, and continuously optimizing campaigns across Google Ads, LinkedIn, Meta, display, and YouTube
• Treating every campaign like an experiment—running A/B tests, iterating, and improving performance over time
• Managing full-funnel marketing efforts from awareness to conversion and lead nurture
• Analyzing campaign performance and translating data into clear insights and actionable improvements
• Owning key performance metrics such as cost per lead, conversion rate, and pipeline growth
• Collaborating with content and web teams to build landing pages and conversion paths that drive results
• Working closely with sales to understand lead quality and refine targeting strategies
• Identifying and testing new growth opportunities across channels, audiences, and strategies
• Managing multiple campaigns simultaneously with strong organization and attention to detail
• Leveraging AI tools to accelerate campaign creation, testing, and optimization
• Communicating performance insights and recommendations clearly to marketing and leadership teams

Requirements

• 2+ years of experience in B2B demand generation, digital marketing, or similar roles
• Proven track record managing and optimizing paid campaigns with measurable ROI
• Strong understanding of full-funnel marketing (awareness → consideration → conversion → nurture)
• Experience marketing to technical or engineering-driven audiences (manufacturing, hardware, SaaS) is a strong asset
• Proficiency with tools like Google Analytics, ad platforms, and CRM/marketing automation systems
• Ability to turn data into insights using A/B testing, campaign iteration, and budget optimization
• Experience building and optimizing landing pages in collaboration with web/content teams
• Strong project management skills and ability to handle multiple campaigns at once
• Excellent communication skills—able to clearly present insights and recommendations
• Self-starter mindset with a bias toward action, experimentation, and continuous improvement