Lead Generation Specialist

Westwood, MA (On-site)

$26/hr – $31/hrMid Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive outbound prospecting and account retention in a sales development role focused on protecting revenue and building pipeline.

  • Own high-volume outreach to generate qualified opportunities for the sales team.
  • Must-have: proven outbound prospecting and qualification skills.
  • Standout: ability to protect revenue by engaging at-risk accounts and researching target segments.

Job Description

Responsibilities

  • Proactively engage at-risk and declining accounts to understand shifts in demand and purchasing behavior
  • Identify retention opportunities and coordinate with sales to protect existing revenue
  • Execute structured win-back campaigns to re-engage churned customers
  • Identify and research target accounts within priority industries and segments
  • Conduct high-volume outbound outreach (phone, email, digital) to generate interest and meetings
  • Build, manage, and continuously refine prospect lists aligned with commercial priorities
  • Conduct discovery conversations to assess customer needs, applications, and timelines
  • Qualify and convert leads into actionable opportunities for sales teams
  • Accurately document activity, insights, and opportunities within Salesforce

Requirements

  • 2+ years of experience in sales development, inside sales, or lead generation
  • Demonstrated ability to conduct outbound prospecting and engage new contacts
  • Strong communication, discovery, and qualification skills
  • Experience using CRM systems (Salesforce preferred)
  • Ability to research markets and translate insights into pipeline opportunities
  • Highly organized, self-motivated, and performance-driven
  • Bilingual capabilities preferred
    Chase Corporation logo

    Chase Corporation

    Chase Corporation is a global specialty chemicals company and trusted manufacturer of protective materials for high-reliability applications. For more than 75 years, we have been committed to making a material difference developing advanced coatings, adhesives, sealants, tapes, and laminates that deliver long-term performance and protection across diverse industries.Headquartered in Westwood, Massachusetts, Chase Corporation operates manufacturing facilities in North America, Europe, and Asia, serving clients across construction, infrastructure, energy, transportation, electronics, and industrial sectors. With over 700 employees worldwide, we continue to grow through strategic acquisitions, innovation, and operational excellence.Our family of market-leading brands represents the strength and diversity of Chase Corporation’s portfolio: CEVA Systems®, CIM® Industries, Chase Protective Coatings®, Chase & Sons®, Dualite®, HumiSeal®, Neptco®, PaperTyger®, Resin Designs®, Rosphalt®, Royston®, Tapecoat®, Zappa-Stewart SuperAbsorbents®, 4EvaSeal®, and Zappa-Tec®.Each brand brings proven expertise to specialized markets from waterproofing and corrosion protection to high-performance paper, industrial coatings, and advanced polymer technologies. Together, they reflect our ongoing mission: to protect, preserve, and enhance the materials that power progress.

    Founded in 1946
    Westwood, Massachusetts, USA
    449 employees (15 in marketing)

    Traffic Signals

    Monthly Visitors
    42.7K
    Monthly Google Ads Budget
    $4.7K
    Traffic Source Mix
    Search
    45.8%
    Direct
    43%
    Referral
    6.3%
    Social
    3.7%
    Paid
    1%

    Headcount Trend

    Current headcount: ~457

    Marketing Team

    Marketing Team Size
    15 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    1

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