Responsibilities

• Own the Funnel: Identify and execute lead-gen tactics that convert (Digital, local SEO, direct outreach, partnerships, or community events).
• Drive Volume: Create promotions and outreach that prompt immediate action (consultations, open houses, or quote requests).
• Targeted Prospecting: Reach the right audience—families for childcare and homeowners for remodeling.
• Data-Driven Optimization: Track every source, call, and ROI. Report weekly, cut what fails, and double down on what wins.
• Execution with Autonomy: We provide the goals; you provide the strategy and the "how."

Requirements

• 2–5 years of experience generating leads for local service businesses (Education, Home Improvement, or similar). You must be able to share concrete metrics (e.g., "% increase in calls").
• You don't have a "one-tool" bias. You pivot between high-intent digital ads and high-touch local community networking.
• You thrive with minimal day-to-day supervision and prefer being judged on your results rather than your "hours logged."
• Local to Maryland: While the role is remote-flexible, you must be able to attend key in-person strategy meetings (Chesapeake Beach) and represent the brands at occasional local events (Annapolis/Gambrills area).

Preferred

• Bachelor’s in Marketing, Business, or Communications (preferred)

Benefits

• Flexibility: Work-from-home focus with intentional in-person collaboration.
• Incentivized Growth: A transparent bonus structure tied directly to lead/call increases.
• Benefits: Health insurance and PTO (provided through Bambini).
• Stability & Impact: Work directly with the leadership of two stable, growing local businesses where your work moves the needle every day.