Lead Generation & Marketing Coordinator

Fall River, MA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive lead generation support by researching prospects, building targeted lists, coordinating outbound campaigns, and producing basic marketing materials, while keeping data organized and aligned with sales.

  • Research prospective customers, dealers, distributors, end users, and target accounts.
  • Build and maintain lead lists, customer lists, reactivation lists, and campaign target lists.
  • Organize customer information by market, product category, geography, and sales priority.

Job Description

Drive lead generation support by researching prospects, building targeted lists, coordinating outbound campaigns, and producing basic marketing materials, while keeping data organized and aligned with sales.

  • Research prospective customers, dealers, distributors, end users, and target accounts.
  • Build and maintain lead lists, customer lists, reactivation lists, and campaign target lists.
  • Organize customer information by market, product category, geography, and sales priority.