Responsibilities

• Develop and own the annual lead generation strategy, including target markets, ideal customer profiles, and channel mix (email, digital, events, LinkedIn, third-party data).
• Design and execute multi-channel campaigns (email, digital, events, social, web) that generate qualified leads aligned to revenue targets and account expansion goals.
• Plan and manage events, pre-event, in-event, and post-event touches; with clear success metrics (pipeline impact, engagement, content capture).
• Monitor campaign performance daily/weekly against KPIs (lead volume, conversion rates, engagement, ROI); make rapid optimizations to improve results.
• Develop quarterly and annual marketing plans aligned to company revenue targets and product roadmaps.
• Conduct market research and competitive analysis to identify high-value target accounts and industries.
• Define and maintain lead qualification criteria to ensure high-quality handoff to sales.
• Design and implement lead scoring models based on engagement, fit, and sales-input feedback.
• Analyze lead generation data regularly to identify trends, bottlenecks, and opportunities for optimization.
• Own HubSpot strategy and administration, including contact and company segmentation, lifecycle stages, and lead scoring.

• Build and maintain nurture workflows, automated campaigns, and event attribution to move leads through the pipeline efficiently.
• Work with IT team to create and maintain dashboards that give leadership real-time visibility into campaign performance, pipeline health, and revenue contribution.
• Ensure data quality and integrity through regular audits, documentation of data governance standards, and ongoing team training.
• Evaluate, recommend, and integrate tools and platforms (e.g., Apollo, enrichment tools, marketing automation) that improve lead gen efficiency and data flow.
• Work with IT to integrate marketing initiatives into company systems (CRM, DAM, analytics) to reduce manual work and improve visibility.
• Coordinate timely distribution of qualified leads to sales team; establish SLAs and feedback loops to ensure quality.
• Track and report on lead generation activities, pipeline contribution, and progress toward quarterly/annual targets.
• Partner with sales leadership to identify expansion opportunities within current accounts and execute nurture campaigns.
• Generate regular stakeholder reports (monthly and quarterly) that highlight campaign successes, pipeline impact, and areas for improvement.
• Design and document scalable lead gen processes (campaign briefs, timelines, approvals, post-mortems) that can grow without bottlenecks.

Requirements

• Bachelor's of Science in marketing analytics or another related field
• 5-7 years of experience in lead generation, growth marketing, demand generation, or marketing operations (B2B preferred)
• Demonstrated track record building and optimizing lead gen campaigns across multiple channels; ability to show quantified results (lead volume, conversion rates, ROI)
• Deep hands-on expertise with HubSpot (segmentation, workflows, attribution, dashboards, reporting); comfort with data and analytics
• Strong understanding of lead qualification criteria, lead scoring models, and sales enablement practices
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and work cross-functionally with sales and leadership
• Exceptional communication skills; ability to present data clearly to non-technical stakeholders and influence decision-making
• Proficiency with spreadsheets and data analysis (Excel, Google Sheets); familiarity with SQL or database concepts is a plus

Preferred

• Experience in luxury gifting, promotional products, or B2B services with complex sales cycles.
• Experience building lead generation functions from the ground up or scaling existing programs.
• Familiarity with marketing automation platforms beyond HubSpot, CRM integrations, or modern marketing stack architecture.
• Proactive problem-solver who seeks creative solutions and isn’t afraid to experiment with new tactics or tools.
• Self-starter with strong organizational skills and demonstrated ability to thrive in a fast-paced environment.

Benefits

• Subsidized medical, dental, and vision
• Commuter Benefits
• 401k
• HSA & FSA
• Supplemental Life Insurance
• Voluntary Short & Long Term Disability
• PTO – 2 weeks of vacation, 8 holidays and 5 sick days