Responsibilities

• Develop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmap
• Manage an annual advertising budget of approximately $1–2 million, including forecasting, pacing, reconciliation, and investment allocation
• Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives
• Evaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteria
• Manage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadership
• Plan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channels
• Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations
• Reallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performance
• Develop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pages
• Ensure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirements

Requirements

• Bachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)
• Minimum of 4 years of progressive experience in digital marketing, lead generation, or performance marketing
• Demonstrated experience managing advertising budgets (ideally $1M+) and paid media campaigns
• Experience managing external agencies, media partners, or vendors
• Advanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)
• Experience with Meta Business Suite, Business Manager, Events Manager, Meta Pixel, Conversions API, and audience development
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement, event tracking, and conversion validation
• Advanced experience with WordPress and Gravity Forms (landing page creation, lead form management, CRO)
• Experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, audience segmentation)
• Experience applying campaign tracking standards (UTM parameters, naming conventions, source attribution, lead quality controls)

Preferred

• Familiarity with Inntopia or other hospitality/reservation/revenue-management platforms
• Experience with email advertising platforms, post-purchase advertising networks, and third-party lead-generation partners
• Experience evaluating emerging advertising channels, AI tools, automation capabilities, and new marketing technologies
• Familiarity with creative tools such as Adobe Creative Cloud, Canva, Figma, or Beefree
• Working knowledge of HTML and CSS sufficient to review, troubleshoot, or communicate requirements for emails, landing pages, and lead forms
• Bachelor's degree in Marketing, Business, Communication, or a related field
• Experience in the hospitality industry or with timeshare/vacation ownership marketing
• Experience assisting with UX testing and website design
• Experience using Content Management Systems (CMS) to maintain and update websites