As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This is a rare opportunity to explore a career in sales operations at WTW.

As a Lead Generation Associate, you will play a crucial role in bridging H&B North America’s Sales Operations with individual Market/Regional Sales leaders. Responsibilities include:

Identify, Qualify and Develop Leads:

• Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
• Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
• Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale. 
• Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.
• Serve as a strategic partner to local market leaders to support new growth initiatives and align outreach with regional business goals.
• Conduct discovery calls with cold prospects to assess potential fit and disqualify leads when appropriate, ensuring sellers receive quality leads.
• Develop and execute drip campaigns to nurture cold prospects.

Inbound Lead Strategy and Optimization: 

• Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
• Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
• Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success. 

CRM Management and Optimization:

• Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
• Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
• Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.