Lead Designer, Brand & Growth - Los Angeles, CA

Los Angeles, CA (On-site)

$130K/yr – $153K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand visuals and scalable design systems while partnering with Marketing and Product to turn goals into fast moving, testable creative work.

  • Own design across funnels from concept to launch with measurable impact on conversion and experiments.
  • Build reusable patterns and lightweight guidelines that scale with developers and marketers.
  • Lead quick user research and on site observation to inform creative decisions.

Job Description

  • Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
  • Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
  • Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
  • Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
  • Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
  • Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.
  • Mentor by influence by providing feedback and direction to peers when needed.
  • Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
  • Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.

Marketing Team

Marketing Roles Posted (Last 30 Days)
2