Lead Data Analyst, Marketing

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive BI and analytics for Launch Potato, delivering aligned Looker dashboards and cross-functional data accuracy to enable revenue decisions.

  • Deliver actionable insights and standardize Looker dashboards across Launch Potato’s digital properties.
  • Strong SQL and Looker expertise with 5+ years in BI for digital media.
  • Drive cross-functional alignment and dashboard improvements to enable scalable self-service by mid-year.

Job Description

Responsibilities

  • Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties.
  • Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
  • Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
  • Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
  • Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
  • Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.

Requirements

  • Experience BI, analytics, or marketing/data science roles with digital marketing exposure.
  • Experience in digital media or performance marketing industries
  • Advanced SQL and Looker proficiency.
  • Strong business acumen and cross-functional communication skills.
  • Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

Preferred

    Benefits