Lead Creative Strategist - Donut Studios

Responsibilities

• Develop Performance-Driven Creative Strategy
• Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.
• Serve as the Creative Strategy Lead for Clients
• Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.
• Turn Audience Insights into Creative Direction
• Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.
• Partner with Media to Drive Creative Performance
• Work closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.
• Manage Creative Launch Pipelines
• Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.

Requirements

• 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
• Strong instincts for direct response creative and platform-specific storytelling
• Proven track record of leading client strategy and improving creative performance
• Deep understanding of Meta, TikTok, YouTube, and other digital channels
• Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
• Confident briefing partner and creative reviewer with high attention to detail
• Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)
• Familiarity with Figma or Adobe Creative Suite is a plus

Preferred

• Bonus points for experience with creative testing frameworks or building UGC programs

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites