Lead Copywriter

Malvern, PA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and editorial leadership for Vanguard communications and digital media.

  • Own and guide content strategy across channels, from web pages to campaigns.
  • Must-have: 8+ years in content strategy, digital communications, or editorial management.
  • Standout: Cross-department leadership and ability to mentor writers.

Job Description

Responsibilities

  • Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics.
  • Displays versatility in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels.
  • Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy.
  • Assumes a leadership role on key projects for the department or cross departments that require data analytics and subject matter expertise, including responsive web pages, timely communications, campaigns, visioning, testing, and news.
  • Provides creative direction and guidance on messaging and/or content strategy across mediums—working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1–3 year outlook.
  • Serves as mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
  • Participates in special projects and performs other duties as assigned.
  • Responsible for creating and maintaining accurate and compelling content for the website and other online communications media.
  • Ensures that content is structured to meet users’ needs and aligned with the organization’s web strategy.
  • Manages and performs website editorial activities, including gathering and researching information that enhances the value of the site.
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Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975
Phoenixville, Pennsylvania, USA
26K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
24.4M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
30.1%
Direct
66.3%
Referral
2.9%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~25.9K

Marketing Team

Marketing Team Size
923 (4% of company)
Median Career Experience
17 years
Median Tenure
5 years

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