Marketing Copywriter
Jack Westin
USA (Remote)
In-housePart-timeIntern/new grad5+ years exp.
1 day ago
Lead Copywriter
California, MO (Remote)
$100K/yr – $135K/yrSenior Level10+ years expOther
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive creative content strategy and leadership for Sedgwick's multi-channel marketing, shaping thought leadership, customer stories, and integrated campaigns.
- Own and shepherd complex multi-channel campaigns from concept to delivery.
- Must-have: 10+ years agency experience across B2B/B2C with integrated video campaigns.
- Standout: leadership of junior writers and cross-partner production.
Job Description
Responsibilities
- Partners with art directors and designers to develop cohesive, creative campaigns that support our brand strategy and growth marketing initiatives, as well as the essential services and solutions Sedgwick offers.
- Works hand-in-hand with design partners to storyboard and script a library of video content, taking complex (but static) current stories and finding fresh, engaging ways to share our message.
- Pro-actively identifies opportunities to strengthen content performance by demonstrating best practices, creative inspiration, and identifying audience insights that will drive stronger engagement
- Writes marketing content including product overviews, solutions campaigns, product demos, customer campaigns, client testimonials, and thought leadership with minimal oversight from Creative Director
- Manages complex integrated campaign requests across multiple channels and deliverables to individual channel specific requests with quick turn-around needs.
- Develops new ways to engage with a range of audiences through social and digital channels, both organic and paid media placements.
- Reviews copy for accuracy and consistency, proofreading and/or editing as necessary.
- Performs independent research and interviews with internal subject matter experts to develop original content that will help tell our thought leadership story, along with client and customer stories.
- Maintains a working knowledge of our core lines of business, including property, casualty, benefits, workers’ compensation, etc.
- Leads junior members of the writing team and creative agency in their growth and development as content creators, marketers and corporate citizens
Requirements
- Bachelor’s degree in English, communications, creative writing or journalism, with relevant experience in fields like marketing, advertising or public relations.
- 10+ years of agency experience (B2B and/or B2C), with a history of work across mediums and channels, building integrated campaigns across all forms of video from broadcast to digital and social content
- SEO knowledge and digital content creation will be critical for this role
- Experience working with external production partners to help drive creative to production process.
- Experience leading and/or mentoring junior colleagues.
- Portfolio is required for application review process and consideration.
- Ability to collaborate with key marketing and agency team members: art directors/ designers, project managers, strategists, etc.
- Ability to prioritize and meet tight deadlines
- Ability to work autonomously, think conceptually, and communicate clearly with all levels in the organization
- Ability to shift gears quickly between short, attention-grabbing headlines and long-form thought leadership pieces
Preferred
- Creative thinker
- Ability to streamline information
- Strong attention to detail
Benefits
- comprehensive benefits package is offered including but not limited to, medical, dental, vision, 401k and matching, PTO, disability and life insurance, employee assistance, flexible spending or health savings account, and other additional voluntary benefits.
Sedgwick
Sedgwick is the world’s leading risk and claims administration partner, helping clients thrive by navigating the unexpected. The company’s expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape.
