Remote Content Creator / Brand Ambassador
ListLab
Laguna Beach, CA (Remote)
In-houseContractMid level
8 hrs ago
Lead Copywriter
Baltimore, MD (Hybrid)
$85K/yr – $110K/yrSenior Level7+ years expFull time
Posted 3 months ago
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Job Summary
Drive brand-aligned, conversion-focused copy across email, UX, and digital channels for OneMain as Lead Copywriter in Baltimore.
- Must-have: 7+ years of diverse writing with conversions in consumer-facing contexts.
- Standout: Leads cross-functional collaboration with design/product/UX and helps evolve copy standards.
Job Description
Responsibilities
- Partner with marketing managers, creative directors, designers, and key stakeholders to craft copy that elevates the brand proposition across channels
- Write compelling, on-brand content across email, mobile, social, and other key touchpoints in the customer journey
- Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs
- Collaborate with UX teams to ensure language enhances the customer experience and aligns with OneMain’s voice
- Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms
- Lead and participate in concept development — from big ideas to button copy — with a willingness to iterate quickly and thoughtfully
- Help steward the creative process from concept through execution, ensuring final work is polished, purposeful, and brand-right
- Act as a champion for OneMain’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message
Requirements
- Bachelor’s Degree and 7+ years or equivalent of diverse writing experience; preferably writing for conversions in an e-Commerce environment or for B2C products
- Working knowledge of design tools (e.g., Figma, Sketch, Adobe XD) and familiarity with user-centered design principles and accessibility standards
- Adept at connecting all phases of the user journey (marketing/loyalty and user web flows)
- Ability to thrive in a fast-paced environment working with cross-functional teams
- Strong communication, problem-solving and organizational skills
- Solid presenter who can explain copy rationale and best practices
- Creative thinker with a solid portfolio that showcases range, creativity and strong writing
- Able to turn around copy efficiently and effectively, taking feedback and adapting copy to fit changes
- Able to provide constructive feedback and effectively manage personal deadlines
- Expert understanding of marketing campaign development and the various mediums and channels to execute a campaign: print, video/film, social, digital marketing, email, promotions, e-commerce, retail, wholesale
Preferred
- Experience working with financial companies and a strong understanding of the user journey for financial applications
- Video scripting experience
- Experience writing and developing creative in-house for a brand preferred
Benefits
- Health and wellbeing options for team members and their dependents
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Continuing education
- Bonus eligible
- Paid time off
- Paid volunteer time
- And more
OneMain Financial
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. We look beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans and auto loans, credit cards and financial wellness products like Trim and Credit Worthy by OneMain Financial® help people borrow better and work toward a brighter future. In our 1,300+ branches and across the U.S., join almost 9,000 team members helping millions of customers solve critical financial needs, including debt consolidation, home and auto repairs, medical procedures, extending household budgets or something else people might need. Together, we meet customers where they want to be — in person, by phone and online. Find your place in our Most Loved Workplace with a recognized focus on supporting Volunteerism, Diversity and Veterans. Every day, be part of our mission-driven culture committed to inclusion and respect, career growth and impacting the communities where we live and work. There’s never been a better time to shine with OneMain. Loans offered by OneMain Financial Group, LLC (NMLS# 1339418 – nmlsconsumeraccess.org; onemainfinancial.com/legal/disclosures.
