Responsibilities

• Define and evolve KURU's voice and tone across digital, physical, and experiential brand touchpoints.
• Lead creative concept development for campaigns, launches, and key brand moments, anchoring each in a clear and compelling idea.
• Write and edit high-priority copy yourself-not just assign briefs or manage other writers.
• Translate brand positioning and strategy into language that connects with people.
• Set the standard for copy quality across video, web, email, paid media, product naming, packaging, and retail .
• Collaborate closely with the Art Director, designers, video team, marketing channels, eCommerce, and merchandising to ensure copy and visual creative work together seamlessly.
• Build and maintain a living voice and tone guide that provides the broader team with a clear, usable foundation.
• Mentor and elevate other writers and cross-functional contributors who create or influence copy.
• Partner with the Head of Brand and marketing leadership to push KURU's language into more distinctive, ownable territory.
• Build and maintain professional relationships with employees, management, executives, vendors, customers, and external partners.

Requirements

• High school diploma or equivalent required.
• 8+ years of experience in copywriting, brand writing, or creative direction , ideally within DTC, lifestyle, footwear, or consumer health; or an equivalent combination of education, experience, and training.
• A strong portfolio demonstrating conceptual range , including brand storytelling, campaign work, product copy, and long-form content-not just taglines.
• Experience owning or significantly shaping a brand voice , rather than only executing within an established voice.
• Fluency writing across channels and formats, including short-form, long-form, digital, and print .
• Sharp editorial instincts and the ability to write clearly and effectively under pressure.
• Ability to balance creative ambition with commercial awareness .
• Strong communication skills with the ability to articulate why creative and word choices matter and bring others along.
• Ability to communicate and present information with clarity and precision.
• Ability to work independently with minimal instruction and adapt effectively to change.

Preferred

• Experience working in eCommerce or performance-driven environments .
• Experience within DTC, lifestyle, footwear, or consumer health brands .
• Experience developing, evolving, or maintaining brand voice and tone guidelines.

Benefits

• Hybrid work schedule
• Medical, dental, and vision insurance
• 401(k) with company match
• Employee referral bonuses
• Education assistance
• Employee discount on KURU footwear
• 30–60% discounts on hundreds of brands through ExpertVoice