Responsibilities

• Leads creative development of marketing and communications strategies that align with brand and audience goals.
• Develops concepts (design), based upon strategic inputs, that meet defined objectives.
• Uses rationale to present creative concepts and can defend work based upon strategy inputs.
• Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results.
• Leads small scope copy based creative projects from inception to completion.
• Leverages an in-depth understanding of product benefits to develop compelling creative that drives action.
• Takes complex product information and creates simplified and easily digested (design).
• Ensures alignment with brand, product, production, and compliance standards.
• Maintains defined standards and voice.
• Recruits, mentors, and trains (designers) on brand standards and voice.

Requirements

• Bachelor’s degree in Business, Marketing or equivalent work experience. Advanced degree preferred.
• 7 years of experience in a direct response consumer marketing business or agency environment.
• Strong knowledge of creative process in the delivery of marketing materials and programs.
• Superior copywriting skills.
• Strong command of grammar and punctuation.
• Proven ability to collaborate with cross functional teams.
• Strong attention to detail.

Preferred

• Advanced degree preferred.

Benefits

• At TruStage, a flexible workplace that allows for work-life balance, career growth and retirement assistance.
• Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.