Responsibilities

• The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people.
• By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world.
• The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.
• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles

Requirements

• Bachelor’s degree or equivalent professional experience
• A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums
• 9+ years in an advertising agency or in-house creative environment
• Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture
• Expertise in both print and digital marketing and advertising
• Proven strength in crafting persuasive short-form and long-form writing
• Confident presenter with the ability to sell in creative ideas and concepts
• Deep understanding of marketing and advertising principles
• Authentic interest and experience in performance product brands (preferred)
• Strong creative problem-solving skills and the ability to think strategically

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.