Responsibilities

• In support of overall Marketing objectives and strategy, provide leadership and direction to the editorial content team, setting priorities, goals, and performance expectations.
• Oversee the development of high-quality content across digital channels including websites, blogs, campaign landing pages, and other marketing initiatives.
• Ensure consistent storytelling, brand/editorial voice, and messaging across all owned digital platforms, paid campaigns, and print materials.
• Working in close partnership with the Head of Creative and Directors of Marketing, lead conceptual, campaign, and brand-driven content development, to develop high-impact messaging that supports advertising and sponsored content.
• Work with marketing and performance teams to test and refine messaging.
• Establish and maintain editorial standards, style guides, and best practices for content development.
• Create and maintain editorial calendars that align content production with campaigns and service line priorities.
• Partner with digital and performance marketing teams to ensure content is structured and optimized for usability, discoverability, and conversion.
• Collaborate with SEO partner to use data and user insights to continuously refine content strategy and improve performance outcomes.
• Lead content audits and optimization initiatives to improve existing content performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related field.
• Education: Bachelor\'s degree required.
• Experience: 6+ years of relevant professional experience; to include 2+ years of formal management experience required.
• Licensure: None.

Preferred

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related field.
• Experience working in regulated industries (healthcare, pharma, medical devices).
• Experience in content marketing, preferably in academic healthcare, health tech, or life sciences.
• Knowledge of healthcare compliance considerations (e.g., HIPAA-friendly messaging).
• Experience collaborating with clinicians, healthcare professionals, or medical writers.
• Familiarity with marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Experience supporting paid marketing campaigns.
• Experience with managing and developing a team of content strategists.
• Experience managing website content and CMS platforms (e.g., WordPress, Drupal, or similar).
• Familiarity with SEO best practices and content optimization.
• Experience with email marketing platforms and campaign management.
• Experience with and interest in utilizing AI.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off
• UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report “Best Hospitals” guide rates UVA Health University Medical Center as “High Performing” in 5 adult specialties and 14 conditions/procedures.
• We are one of 70 National Cancer Institute designated cancer centers.
• UVA Health Children’s is named by 2023-2024 U.S. News & World Report as the best children\'s hospital in Virginia with 9 specialties ranked among the best in the nation.
• Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.