Responsibilities

• - Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components. Maintain and scale a brand asset library and style guide so the whole company can stay on-brand.
• - Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery.
• - Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date.
• - Art-direct and produce video and motion content for social, ads, and web: hands-on or through vendors.
• - Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver.
• - Create event and office materials such as posters, signage, swag, and internal communications.
• - Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked.

Requirements

• - 6+ years of visual/brand design experience
• - A versatile brand and graphic designer with a strong portfolio spanning digital and print. Comfortable working across mediums: web, social, print, environmental, and motion.
• - Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout.
• - Experience leading or contributing to a rebrand or brand refresh.
• - Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow.
• - Excellent typography, layout, and composition skills with a sharp eye for detail.
• - Familiarity with web design principles and asset handoff for digital production.
• - Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders.

Preferred

• - Experience working on brand design in fintech, B2B SaaS, or financial services.
• - Motion design or animation skills (After Effects, Lottie, etc.).
• - Photography or art direction experience.

Benefits

• - Equity grant
• - Medical, dental & vision insurance
• - Unlimited PTO
• - Work from home flexibility on Mondays and Fridays
• - Commuter benefits
• - Free lunches
• - Paid parental leave
• - 401(k)
• - Employee assistance program