Responsibilities

• Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
• Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
• Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
• Assist in defining overall copy process
• Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
• Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
• Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
• Partner with brand strategists to develop fresh copy and enhance brand frameworks
• Chiefly architect messaging themes for brand and marketing campaigns w/ CD
• Present copy strategy behind campaigns carefully articulating the strategy and business impact

Requirements

• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances and how to tailor to campaign goals
• Strong understanding of channel nuances and to be able to write to them
• Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
• Partners with stakeholders to deeply understand their goals

Preferred

• Strong at presenting and pitching work
• Strong ability to envision copy visually in motion and static placements
• Excellent knowledge of writing tools (google docs, etc)