Responsibilities

• Partner with stakeholders to understand business objectives and analytical needs.
• Translate business requirements into structured analytical approaches and lead projects through completion.
• Proactively identify opportunities where analytics can improve business outcomes.
• Contribute to special projects and initiatives as needed.
• Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity.
• Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities.
• Drive analytic insights through regression, experimentation and other advanced analytics techniques.
• Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance.
• Create clear, actionable visualizations and presentations that translate insights into business actions.
• Own and maintain recurring dashboards, reports, and analytic processes.