Lead Advanced Analytics, Marketing

Dallas, TX (Hybrid)

$131K/yr – $196K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data pipelines and a semantic layer for marketing analytics, turning campaigns and signals into reliable insights while owning quality, cost, and security at scale.

  • Data pipelines and modeling to support analytics and reporting
  • Semantic layer, data contracts, and lake/warehouse organization
  • Observability, data quality, governance, and end-to-end issue resolution

Job Description

Responsibilities

  • Understand key concepts of Marketing data and be ready to work in a fast environment
  • Design, build, and maintain scalable batch and/or streaming data pipelines across multiple source systems (APIs, databases, Engineering Tools and event streams).
  • Develop curated datasets and data models that support analytics, reporting, and operational use cases.
  • Apply data architecture best practices Semantic Layer (ingestion patterns, schema evolution, data contracts, lake/warehouse organization).
  • Implement data quality checks, observability/monitoring, lineage, and SLAs; troubleshoot pipeline issues end-to-end.
  • Optimize data performance and cost (partitioning, clustering, file formats, query tuning, compute sizing)
  • Collaborate with platform/security teams to implement access controls and safe handling of sensitive data
  • Contribute to documentation, reusable frameworks, code standards, and CI/CD automation.
  • Work closely with stakeholders to translate requirements into scalable, maintainable data solutions.

Requirements

  • 5-7 years (or equivalent) experience in data engineering, analytics engineering, or backend development with significant data work.
  • Advanced SQL and proficiency in at least one language (Python, Java, or Scala).
  • Hands-on experience with orchestration and transformation tools (e.g., Datbricks, Snowflake, Airflow, dbt, Spark, or similar).
  • Experience with cloud data ecosystems (AWS/GCP/Azure) and data storage/compute services (data lake/warehouse).
  • Strong understanding of data modeling (dimensional modeling and/or other modern modeling approaches).
  • Solid engineering practices: Git, code reviews, testing, CI/CD, and clear documentation.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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AT&T

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We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Marketing Team

Marketing Team Size
4,145 (2% of company)
Median Career Experience
16 years
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

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