Responsibilities

• Marketing Strategy
• Build integrated quarterly marketing plans that support pipeline generation, customer acquisition, channel growth and customer expansion opportunities
• Manage LATAM marketing budgets and optimize investments based on ROI and business impact
• Identify new market opportunities and recommend investments across countries, industries and segments
• Partner with the field sales team to develop territory-specific marketing plans.
• Own the full lifecycle of LATAM field marketing programs from planning through execution, including event logistics, vendor management, budget management, lead flow coordination, sales follow-up and performance measurement
• Design and execute the face-to-face & digital programs including regional events, sponsorships, executive programs, customer programs, webinars, trade shows and account-based marketing initiatives
• Support pipeline acceleration through targeted campaigns aligned to sales priorities.
• Create localized marketing experiences that resonate with regional buyers while maintaining global brand consistency
• Develop joint marketing plans with distributors, resellers, MSPs, VARs, GSIs, and strategic alliance partners.

Requirements

• 5–8+ years of B2B marketing experience, preferably within enterprise software, SaaS, cybersecurity, or IT
• Experience supporting both direct sales organizations and channel partner ecosystems
• Proven success executing integrated regional marketing programs that generate measurable pipeline
• Experience managing field events, webinars, executive programs, and channel partner campaigns
• Strong understanding of channel marketing, MDF and co-marketing initiatives
• Experience working with cross-functional global teams
• Understanding of the LATAM market including laws and cultural nuances
• Strong project management and organizational skills with the ability to manage multiple priorities
• Excellent communication and presentation skills
• Ability to travel throughout Latin America (approximately 40%)

Preferred

• Portuguese strongly preferred

Benefits

• medical, dental, and vision insurance
• 401(k) plan
• unlimited PTO
• opportunity for growth and advancement
• hybrid remote work