Responsibilities

• Design, build, and optimize high-converting landing pages using AI and HTML/CSS/JavaScript tailored for local lead generation clients.
• Implement best-practice layouts, mobile-first structure, and clear conversion pathways that align with campaign goals.
• Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools.
• Independently conduct and report on A/B tests across layouts, headlines, CTAs, copy variations, and visual elements to improve conversion rates.
• Maintain clean organization of page files, variants, naming conventions, and assets across all environments.
• Analyze landing page performance data weekly (CVA, CVR, scroll depth, form abandonment, etc.) and provide actionable insights.
• Collaborate with Lead Strategists and Media Buyers to align landing pages with audience targeting and ad messaging.
• Ensure fast load times, responsive design, and technical accuracy across all device types.
• Troubleshoot issues related to forms, scripts, redirects, dynamic text replacement, and third-party integrations.
• Request or revise creative assets (copy, images, icons) from the creative team to support testing and conversions.

Requirements

• 1–2 years of experience building high-converting landing pages, preferably in page building platforms (Unbounce, Webflow, GoHighLevel, etc) with basic HTML/CSS/JavaScript.
• Strong understanding of HTML/CSS/JavaScript with the ability to edit and enhance website code independently.
• Strong understanding of UX/UI design, with the ability to develop well-formatted landing pages without a provided design.
• Strong understanding of conversion rate optimization (CRO) principles and local lead-generation funnels.
• Ability to quickly and effectively build 15-20 landing pages monthly, while adhering to CRO principles, design principles and landing page best practices.
• Experience working with tracking tools (Meta Pixel, Google Tag Manager, GA4, CRM webhooks, etc.).
• Experience setting up, deploying and analyzing A/B tests for statistical significance required.
• Strong analytical skills with the ability to interpret landing page performance metrics.
• Highly organized and capable of managing multiple pages and iterations simultaneously.
• Strong communication skills for coordinating with Strategists, Media Buyers, and Creative teams.

Preferred

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.