Responsibilities

• Daily Content Production
• Produce and publish social posts across all platforms, including: Headlines, captions, and teases Vertical and horizontal video Graphics and thumbnails Reels, TikToks, Shorts, carousels, and live updates Create and monitor live streams on YouTube and Facebook Package newsroom content (breaking news, enterprise, features) into engaging social formats.
• Platform Management & Scheduling
• Maintain daily posting cadence across KSL’s social accounts. Monitor posts for accuracy, engagement, and community response. Looking for opportunities to live stream. Participate in real-time coverage for breaking news and major events.
• Audience Engagement & Community Management
• Respond appropriately to user comments when needed; escalate issues for moderation. Identify engagement opportunities and trends that align with brand safety and editorial standards.
• Trend Monitoring & Creative Development
• Track emerging trends, formats, audio, and platform features across all networks. Pitch social-first ideas and series that reflect KSL priorities and audience interest.
• Collaboration & Cross-Department Support
• Work with reporters, producers, and editors to build social versions of stories. Support branding, promotions, and station campaigns with social content. Assist in producing social deliverables for special projects or advertiser campaigns as assigned.

Requirements

• 1–3 years of experience in social media, digital content creation, or video production.
• Proven ability to create content for multiple social platforms in a professional or brand setting.
• Strong writing and editing skills tailored to social platforms.
• Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.).
• Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube.
• Ability to work quickly and calmly in a fast-paced, deadline-driven environment.
• Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.

Preferred

• Experience working in a newsroom or media organization.
• Knowledge of Utah, local issues, and KSL’s audience.
• Familiarity with social analytics tools (native insights, YouTube Studio, etc.).
• Comfort appearing on-camera occasionally (not required but a plus).

Benefits

• 401(k) with Company match, fully vested from day one
• Paid time off for volunteering
• Employer-funded retirement account, fully vested from day one
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service
• Continuous growth and development opportunities
• Dynamic team culture that values teamwork, having fun, and collaboration