Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
4 hrs ago
Korean Beauty Product Brand Marketing Manager
Irvine, CA (On-site)
$90K/yr – $120K/yrSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive brand growth and retail activation as a Brand Marketing Manager leading cross-functional GTM and 360° campaigns.
- Own brand strategy, go-to-market plans, and retail activation across national accounts.
- Must-have: 5+ years in brand marketing for Beauty/CPG with retail experience.
- Strong cross-functional leadership and data-driven performance optimization.
Job Description
Responsibilities
- Brand Strategy & Growth Planning: Develop annual brand marketing strategy and growth roadmap
- Lead go-to-market planning for new product launches
- Define positioning, messaging, and competitive differentiation
- Manage brand P&L input related to marketing investment
- Campaign & Content Execution: Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
- Manage creative agencies and external partners
- Oversee paid media performance and ROI optimization
- Track KPIs including sell-through lift, traffic, and brand awareness metrics
- Retail & Channel Marketing: Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
- Develop in-store activation, promotional calendars, and secondary placements
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of brand marketing experience in Beauty, Skincare, or CPG
- Experience working with national retailers strongly preferred
- Strong understanding of retail marketing and trade promotion
- Proven experience managing product launches
- Analytical mindset with strong Excel / data interpretation skills
- Strong leadership and communication skills
Preferred
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
- Understanding of sell-in vs. sell-through dynamics
Benefits
- 401(K)
- Group health insurance
- Paid time off
- Annual incentive bonus based on performance
- Employee discount
Goodai Global USA, Inc.
Asian Beauty Expert Group
