Kona Brand Ambassador

Columbia, SC (On-site)

Salary Not AvailableEntry Level2+ years expPart time

Posted 2 days ago

Job Summary

Own and drive Kona Brewing brand presence at diverse events, guiding sampling, product education, and on-site engagement while ensuring clear messaging, smooth event execution, and strong customer relationships across the main workstreams of event activation and brand advocacy.

  • Brand activation and on-site event leadership
  • Consumer education and relationship building
  • Event logistics and post-event follow-up

Job Description

Responsibilities

  • Represent Kona Brewing at unique and varied special events and other activation activities.
  • Create brand awareness and positive impressions of the product by engaging consumers through sampling/distributing product and demonstrating product features.
  • Responsible for ensuring brand talking points are communicated effectively with consumers.
  • Perform all duties associated with event execution.
  • Ability to set-up/take-down, support supply runs, beer pouring, etc.
  • Interface with the public, presenting Banded Peak Brewing Company beers and discussing in detail with guests.
  • Formulate, develop, and maintain strong communication links with customers.
  • Performs other duties as assigned

Requirements

  • Must be 21 years of age or older
  • Minimum 1–2 years of experience in hospitality, hospitality marketing, event marketing, brand promotion, or related fields
  • Experience working with adult beverage brands, promotional staffing, or On-Premise accounts preferred
  • Strong organizational and time‑management skills with the ability to meet weekly deadlines
  • Excellent written and verbal communication skills
  • Confident, professional demeanor with strong relationship‑building abilities
  • Ability to work independently with minimal supervision
  • Must maintain a valid driver’s license and have reliable transportation
  • Comfortable with Microsoft Excel, PowerPoint, and digital reporting platforms
  • Must be available to work evenings and weekends
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Southern Crown Partners

3.6 Glassdoor

The Fitzgerald Ice Company was founded in 1907 by John Henry Dorminy, Sr., as a manufacturer and seller of ice, coal, and gas with modest sales of Anheuser-Busch beer. For the first 43 years of existence, Fitzgerald Ice Company operated as a sole proprietorship by John Henry Dorminy. Mr. Dorminy incorporated the business in 1956 and named his son, John Henry Dorminy, Jr., as President. In 1970, another son, William J. Dorminy (Jim), was named President and General Manager of the company. William J. Dorminy, Jr. (Will), a grandson of the founder, joined the Company in 1995 as sales reached 937,000 cases and became President in 2005. Under his leadership additional distributorships and territories have been acquired, including Vidalia in December 2007, along with Savannah and Blackshear in October 2008. In December 2012, Southern Eagle acquired Pearlstine Distributors in Charleston, SC. This led to the merge of Southern Eagle Distributing and Crown Beverages in 2018 to become Southern Crown Partners. In 2019, SCP acquired properties in Sumter and Orangeburg, SC, in 2022 we acquired Better Brands Inc, in Myrtle Beach, SC and our most recent acquisition gained us Columbia and Greenville, SC territory! We remain one of the oldest continual Anheuser-Busch distributorships in the United States. Cheers!

Founded in 1907
Charleston, South Carolina, USA
336 employees (42 in marketing)
64% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
26.9%
Direct
49.7%
Referral
5.9%
Social
16%
Paid
1.3%

Headcount Trend

Current headcount: ~346
Southern Crown Partners logo

Kona Brand Ambassador

Southern Crown Partners · Columbia, SC · On-site