Responsibilities

• Maintain awareness of best practices, trends, and competitor brands.
• Develops and implements brand and trade advocacy strategy for Komos Tequila.
• Develop, implement, and execute engaging brand and category educational presentations for trade, accounts and consumers.
• Aggressively pursue and deliver on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars – Availability, Visibility, Advocacy and Promotion.
• Create and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promote Komos Tequila.
• Acts as a valued partner and consultant to key accounts.
• Uses judgement and knowledge of the industry to determine Komos Tequila marque(s) should be the key focus and which accounts should take priority.
• Build, implement and manage consumer activation strategies, programs, and events.
• Influence education/relationship builders - focused on consumer target.
• Provide support, activation and memorable experiences for both customers and consumers.

Requirements

• Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
• Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.
• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor’s Degree plus 3 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 7 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility.
• Experience with owned social media and networks.
• Maintains understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry.
• Experience with Event or Hospitality Management.
• Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.
• Required to be 21 years of age or older.
• Required to obtain Liquor License as required by state/locality.
• Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred

• Possesses one or more industry recognized certifications such as BarSmarts, Certified Cicerone, etc.
• Experience working in a high level bar program – Premium Bar segment.
• Represented a Spirits Brand as an educational ambassador.
• “Tales of the Cocktail” nominated bar/bartender.
• Prior experience working for a “world’s best bar.”
• Luxury brand experience, preferably focused on Spirits.