Responsibilities

• Marketing Program Development & Execution
• Works with Director and Senior Manager to understand the program’s objectives, timelines, targeted customer segments and other goals.
• Effectively supports the execution of account marketing plans across multiple auction locations and channels.
• Contributes to the design and development of marketing tactics, including email marketing, collateral, paid media, digital marketing, events, social media and other avenues.
• Writes clear, concise, and strategic messaging across all marketing tactics.
• Leverages customer data and suite of CRM tools to develop target lists optimized against set of campaign criteria.
• Assist with the planning of dealer appreciation activities and events.
• Manages measurement and tracking of campaign effectiveness (ROI) and reporting to provide visibility to stakeholders.
• Collaborates with key internal teams to ensure strong execution of marketing programs, including field marketing, content marketing, and channel marketing.
• Develops detailed understanding of client remarketing strategy and align client business objectives with Manheim’s.

Requirements

• Bachelor’s degree in a related discipline and 2 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years’ experience in a related field.
• 2+ years of progressive experience in a sales-driven organization, including developing marketing programs and managing client relationships.
• Project management skills
• Client management skills
• Leadership skills
• Strong team building skills
• Mix of strategic, creative, and executional capabilities
• Customer engagement strategy
• Strong analytical skills
• Demonstrated knowledge of digital, traditional, and social media communications

Preferred

• Automotive auction experience preferred
• Graphic design experience preferred

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.