Responsibilities - Schedule and publish content across platforms (Instagram, YouTube, TikTok, LinkedIn and others as needed) following the monthly/quarterly social calendar. - Engage with our audience by responding to comments and DMs and proactively interacting with relevant posts in the overlanding/outdoor community to boost visibility and build relationships. - Collaborate with Mohab dealers to co-create and amplify content, leveraging their audiences and local networks for greater reach. - Identify and coordinate influencer collaborations and promotional opportunities to expand brand visibility and authenticity. - Help maintain and update the content calendar around campaigns, product launches, events, and seasonal themes. - Brainstorm content ideas that align with brand voice, business goals, and current marketing initiatives. - Monitor social media performance metrics (reach, engagement, growth, top posts, etc.), use insights to optimize content and posting strategies, and report findings monthly/quarterly to support goals around increased engagement, audience growth, and site traffic. - Create engaging social content (reels, carousels, static posts, stories) using our existing photo and video repository. - Edit and optimize visuals and short videos using tools like CapCut, or similar. - Support onsite content capture at photoshoots, trade shows, and events as needed (including briefing the team on required shots and assets when not attending in person). - Ensure all content aligns with Mohab’s adventurous, authentic, and community-focused brand voice.