Responsibilities

• Assist in the setup, launch, and day-to-day management of Meta Ads campaigns focused on lead generation
• Monitor campaign performance and flag opportunities to improve CPL, targeting, and lead quality
• Support audience research, budget pacing, and basic competitor analysis
• Collaborate with creative and account teams to ensure ads are aligned with client goals
• Help document weekly performance insights and learnings to share with the team
• Learn and apply new tools, platforms, and workflows as the role evolves

Requirements

• A recent grad with a degree in Marketing, Communications, Business, or a related field
• Genuine curiosity about digital advertising ~ you've run a campaign, taken a course, earned a Meta Blueprint cert, or just spent a lot of time geeking out on ads
• Comfortable working with data and spreadsheets (Google Sheets or Excel); you don't need to be an analyst, but numbers shouldn't scare you
• Strong attention to detail and ability to manage multiple tasks without dropping the ball
• A collaborative, communicative working style ~ you ask good questions and follow through
• Eagerness to grow: This role has a clear path toward owning campaigns independently

Preferred

• Any hands-on experience with Meta Ads Manager, even on personal or school projects
• Familiarity with Google Ads, TikTok Ads, or other paid channels
• Exposure to healthcare, wellness, or regulated industry marketing
• Meta Blueprint certification or equivalent self-study