Responsibilities

• Assist in building, launching, and managing paid media campaigns across digital channels (e.g., paid search, display, social).
• Support media buying activities by coordinating placements, tracking deliverables, and assisting with vendor communication.
• Monitor campaign performance using tools such as Google Analytics 4 and platform dashboards; flag trends, issues, and opportunities for improvement.
• Make routine adjustments to campaigns (budgets, bids, targeting, creative rotation) under direction to improve performance.
• Compile regular performance reports, including key metrics such as click-through rates, conversion rates, and cost-per-acquisition.
• Partner with internal teams to ensure ads are launched accurately and align with current promotions and auction schedules.
• Assist in implementing audience targeting and segmentation strategies based on provided direction.
• Work with marketing, content, and operations teams to support campaign execution aligned with business priorities.
• Help manage timelines, track campaign deliverables, and maintain organized campaign documentation