Junior Marketing Manager, Eyewear Category

Portland, OR (Hybrid)

$90K/yr – $95K/yrEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead and coordinate North America marketing execution across campaigns, product/category initiatives, and GTM support, driving asset creation, cross-functional alignment, and brand consistency.

  • Own integrated campaign execution and GTM materials for NA markets
  • Coordinate cross-functional briefings, asset development, and calendar tracking
  • Translate insights into marketing strategies and maintain brand storytelling across channels

Job Description

Responsibilities

  • Campaign & Marketing Execution
  • Support the execution of integrated marketing campaigns across product launches, seasonal storytelling, and brand initiatives
  • Assist in coordinating campaign timelines, deliverables, and cross-functional communication to ensure successful launches
  • Help manage briefing processes with internal Creative teams and external partners
  • Support development of marketing assets across digital, retail, social, events, PR, and wholesale channels
  • Ensure brand consistency across all touchpoints and executions
  • North America Go-To-Market Support
  • Day-to-day marketing point of contact for the North American commercial team
  • Support the Senior Eyewear Marketing Manager and GTM teams to ensure successful North American launch execution across wholesale and DTC channels
  • Coordinate seasonal sell-in and sell-through support materials for key accounts and sales teams

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or related field
  • 2–4 years of marketing experience within outdoor, sports, lifestyle, fashion, or consumer goods industries
  • Willingness to travel domestically for events, sales meetings, and activations
  • Strong organizational and project management skills with high attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong communication and collaboration skills across teams and stakeholders
  • Creative thinker with an understanding of brand storytelling and consumer marketing
  • Experience with Microsoft Office Suite and familiarity with project management tools required

Preferred

  • Experience in the eyewear industry a plus
  • Experience with Adobe Creative Suite, Asana, Shopify, or social/content platforms is a plus

Marketing Team

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