Responsibilities

• Write fresh, elevated copy for FWRD and Men’s daily emails, homepage placements, landing pages, web banners, app placements, navigation updates, and site-wide communication.
• Support copy needs for New Arrivals, designer features, trend stories, seasonal edits, product-driven campaigns, and merchandising initiatives.
• Translate merchandising priorities, featured brands, and product assortments into compelling customer-facing copy.
• Ensure all copy maintains a consistent FWRD and Men’s voice: elevated, concise, polished, fashion-forward, and commercially relevant.
• Partner with the Digital Merchandising & Performance team to understand weekly and monthly content calendars, product priorities, key business categories, and campaign timing.
• Research designer brands, seasonal trends, product details, and competitive luxury ecommerce messaging to inform copy direction.
• Assist with copy for Homepages, emails, curated shops, landing pages, brand pages, promotional placements, and special projects as needed.
• Proofread and QA copy for grammar, spelling, product accuracy, designer names, formatting, tone, and overall brand consistency.
• Take direction and feedback from the Director of Digital Merchandising & Performance, Copywriter, Merchandising team, and cross-functional creative partners.
• Track competitor messaging and bring forward relevant ideas for FWRD Women’s and men’s email, homepage, and site content.
• Support testing opportunities for subject lines, email copy, site messaging, and other copy-driven optimizations when applicable.
• Manage multiple deadlines within the weekly content workflow while maintaining accuracy and quality.

Requirements

• Strong writing, editing, proofreading, and grammar skills.
• Strong understanding of luxury fashion, designer brands, ecommerce, and digital customer behavior.
• Ability to write in an elevated, concise, brand-right voice.
• Excellent attention to detail, especially around product accuracy, designer names, grammar, formatting, and tone.
• Strong time management skills and ability to complete work under short deadlines.
• Ability to manage multiple projects and shifting priorities in a fast-paced environment.
• Self-motivated and able to complete tasks independently while also collaborating with a team.
• Comfortable receiving feedback and revising copy quickly.
• Ability to communicate clearly with merchandising, creative, buying, retention, and site partners.
• Interest in performance-driven content and understanding how copy supports ecommerce goals.

Nice to Have

• Bachelor’s degree preferred.
• Degree in communications, journalism, English, marketing, fashion, or a related field preferred.
• Experience writing for ecommerce, fashion, luxury retail, editorial, email, or digital marketing.
• Familiarity with luxury ecommerce competitors
• Experience with email marketing, homepage/site copy, product storytelling, or merchandising-driven content.
• Basic understanding of performance metrics such as email engagement, click-through rate, conversion, and revenue is a plus.

Benefits

• Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.