Junior Digital Marketing Specialist

Pittsburgh, PA (Hybrid)

$45K/yr – $55K/yrIntern/New GradFull time

Posted 1 day ago

Job Summary

Own and optimize paid and organic growth workflows for B2B campaigns, AI automation, and SEO initiatives while coordinating analytics, web assets, and internal IT support across WordPress/HubSpot ecosystems.

  • Campaign strategy, optimization, and reporting of Google Ads and LinkedIn Ads
  • AI bot/automation development to improve marketing, sales, and operations
  • SEO/AEO alignment, content performance, and analytics integration across multiple tools

Job Description

Responsibilities

  • Manage and optimize Google Ads and LinkedIn campaigns for B2B audiences, including keyword research, campaign structure, conversion tracking, testing, reporting, and budget pacing.
  • Help build and maintain practical AI bots, agents, and automations that improve marketing, sales, research, reporting, content, and internal workflows.
  • Support AEO and modern SEO initiatives so client content performs in traditional search and AI-powered answer engines.
  • Monitor and interpret performance data across Google Analytics 4, Google Search Console, HubSpot, SEMrush, advertising platforms, and related tools.
  • Build, update, and troubleshoot client websites and landing pages, primarily in WordPress/Divi and HubSpot. Note: Web development remains important, but it is not the role’s primary focus.
  • Assist with basic internal IT administration, including employee onboarding/offboarding, account and permission setup, Microsoft 365 access, WiFi/network troubleshooting, printers, and other everyday office technology issues.
  • Document processes, credentials ownership, configurations, and recurring technical tasks so the team can operate consistently and securely.
  • Communicate project status clearly and collaborate with strategy, marketing, sales, creative, and client-facing teams.

Requirements

  • A self-motivated, practical problem solver with strong attention to detail and the discipline to communicate, test, measure, document, and improve.
  • Strong interest in emerging technologies (AI tools, workflow automation, bots, agents, APIs, or no-code/low-code automation platforms…).
  • Hands-on experience with Google Ads and LinkedIn Campaign Manager is preferred.
  • Comfort with analytics, conversion tracking, UTM discipline, pixels/tags, dashboards, and campaign reporting.
  • Basic Microsoft Excel skills is a must.
  • Working knowledge of WordPress and/or HubSpot CMS, plus enough HTML/CSS experience to make front-end changes and troubleshoot common issues.
  • Comfort with Microsoft 365 and basic business IT concepts such as users, permissions, WiFi, devices, shared drives, and account security.
  • Ability to manage multiple client accounts and projects while communicating clearly when priorities or issues change.
  • Strong time management skills required.
  • Strong communication skills required (internal first, then gradually with the clients)

Preferred

  • HubSpot certifications, Google Ads certifications, Google Analytics certifications, or LinkedIn Ads experience.
  • Experience with WooCommerce, BigCommerce, Wix, Shopify, or other CMS/e-commerce platforms.
  • Git/GitHub, Sass, custom WordPress themes/child themes, HubL, or HubSpot module/theme development.
  • Experience with APIs, Zapier, Make, n8n, Power Automate, or similar automation platforms.
  • Familiarity with AI search visibility, schema markup, structured data, prompt testing, retrieval workflows, or LLM-oriented content optimization.
  • Basic Linux, AWS, Linode, server administration, or cloud hosting experience.
  • Figma, Canva, Adobe Creative Cloud, or other design-production experience.
  • Previous agency or B2B industrial/manufacturing marketing experience is helpful, but not required.

Benefits

  • GrowthHive offers benefits including health, dental, vision, life and disability insurance, paid vacation, and a retirement plan (401(k)).
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GrowthHive

1.0 Glassdoor

GrowthHive is a dynamic marketing agency dedicated to empowering industrial and manufacturing companies. Our mission is to transform your marketing efforts into a powerful, revenue-generating engine, attracting the right buyers, converting interest into qualified opportunities, and strengthening your brand at every touchpoint.We combine data-driven strategy with strong creative execution to ensure your brand stands out while still delivering measurable results.Industrial marketing is different from B2C or fast pace B2B, so we work alongside your team—integrating where it makes sense without overcomplicating operations.Platinum HubSpot Partner. AMA Pittsburgh member. Serving clients across multiple states and countries. We partner with you to Make Your Marketing & Sales Count. Explore our site and see the capabilities of GrowthHive in Industrial Strength Marketing and Business Development.

Founded in 1987
Pittsburgh, Pennsylvania, USA
27 employees (8 in marketing)
0% recommend to a friend

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

See all GrowthHive salaries

Marketing Team

Marketing Team Size
6 (22% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
811
Traffic Source Mix
Search
49.8%
Direct
31%
Referral
9.9%
Social
8%
Paid
1.2%

Headcount Trend

Current headcount: ~27
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Junior Digital Marketing Specialist

GrowthHive · Pittsburgh, PA · Hybrid