Responsibilities

• Develop and execute integrated digital marketing campaigns from announcement through a book’s publication and beyond.
• Own day-to-day management of Berkley Pub and Ace Books social media channels, including Instagram, TikTok, Threads, and emerging platforms.
• Lead content planning, creation, copywriting, and publishing across assigned social channels while maintaining a consistent brand voice.
• Partner with the Berkley Romance social media content creator to develop engaging, platform-first content that amplifies key campaigns and connects with readers.
• Manage and grow online reader communities and influencer programs, identifying opportunities to deepen engagement and maximize reach.
• Analyze campaign performance using platform analytics and provide recommendations based on audience insights and trends.
• Coordinate multiple marketing campaigns simultaneously with publicity, editorial, design, and external partners.
• Identify emerging social media trends and recommend innovative marketing opportunities for Berkley and Ace titles.
• Assist in planning and executing virtual and in-person events that build reader communities, generate excitement for Berkley titles, and strengthen relationships with authors, influencers, and fans.

Requirements

• 3–5 years of experience in digital marketing, social media marketing, publishing, entertainment, or a related consumer brand.
• Demonstrated success developing and executing multi-channel digital marketing campaigns.
• Strong understanding of audience development, community management, and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
• Experience using analytics to measure campaign performance and optimize future marketing efforts.
• Excellent copywriting and storytelling skills across social, email, and web.
• Experience managing multiple campaigns with competing priorities and deadlines.
• Strong project management skills with exceptional organizational abilities.
• Collaborative approach with the confidence to present ideas and influence cross-functional teams.
• Experience with Canva, Adobe Creative Suite, email marketing platforms, and content management systems preferred.
• Passion for commercial fiction and a strong understanding of the online book community.