Responsibilities

• Support the setup and launch of digital advertising campaigns across multiple platforms, including desktop, mobile, video, audio and newsletters.
• Ensure accurate implementation of campaign elements such as ad creatives, targeting parameters, and tracking tags.
• Monitor campaign performance metrics on a daily basis to identify trends, anomalies, and areas for optimization.
• Collaborate with team members to implement optimization strategies to improve campaign performance and achieve client goals.
• Create wrap reports detailing campaign performance metrics, including impressions, clicks, interactions, and other measurements.
• Conduct data analysis to obtain insights and make data-driven recommendations for campaign optimization.
• Help communicate with clients to provide campaign updates and address inquiries.
• Collaborate with the sales and client success teams to ensure client satisfaction and retention.
• Provide support for ad operations tasks, including billing, ad trafficking, troubleshooting technical issues, and resolving discrepancies.
• Help maintain documentation and standard operating procedures related to campaign management processes.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Experience with the ability to interpret data and draw applicable insights.
• Experience with complex, multi-faceted and multi-discipline projects including varying partners within an organization
• Experience with diverse ways of working

Preferred

• Previous internship or entry-level experience in digital advertising, ad operations, or media planning.
• Familiarity with ad serving platforms (e.g., Google Ad Manager, DoubleClick Campaign Manager)