Responsibilities

• Creating and maintaining effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g., Google AdWords)
• Work alongside the Client Marketing Director in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Create reports for management to share with the leadership team
• Find ways to reduce the risk of click fraud
• Stay current with PPC and SEM trends

Requirements

• Proven experience as a PPC Specialist or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
• Proficient in Google Suite (particularly Sheets)
• Excellent communication skills
• Analytical mind with strong math skills
• Degree in Marketing, Digital Media, or a related field

Preferred

• Familiarity with multiple platforms (AdWords, Facebook, Yahoo) is preferred

Benefits

• Hybrid workplace
• Unlimited DTO (Discretionary Time Off)
• Health insurance
• Disability insurance – long-term/short-term (employer-paid)
• Life insurance (employer-paid)
• 401 (k) plan with match
• Optional Flexible Spending Account
• Optional Dental and Vision Insurance
• Optional Critical Illness, Accident, and Hospital Indemnity Insurance
• Wellness Reimbursement Program