Zelena Marketing is a senior-led paid media consultancy helping brands turn advertising into measurable, scalable growth. We partner with companies that have outgrown basic campaign management and need strategic leadership, operational clarity, and accountable performance.Paid media often becomes inefficient over time. Tracking gaps, fragmented structures, and unclear KPIs lead to wasted spend and inconsistent results. At the same time, platforms evolve quickly across Google, Amazon, and retail media, leaving internal teams stretched thin. Zelena Marketing rebuilds strong foundations, simplifies complexity, and aligns media investment to real business outcomes.Founded by Michelle Zelena, Zelena Marketing brings over a decade of experience leading paid search and retail media strategy at scale. Our work spans Google Ads, Amazon, Walmart, Instacart, and Target, with experience across global CPG brands and high-growth DTC companies. We are known for decisive leadership, data-driven decision making, and clear communication.Our model is simple and focused:Audit to uncover inefficiencies and opportunities.Roadmap to prioritize what drives impact.Ongoing optimization and reporting tied to profitability, not vanity metrics.We are not a traditional agency and not a one-off freelancer. We act as a strategic partner invested in long-term growth, bringing senior expertise, honest numbers, and a pragmatic approach to scaling.For brands ready to stop wasted spend and start measured growth, Zelena Marketing provides the structure and leadership to do it right.