Responsibilities

• Conducts media monitoring, competitive audits, and other relevant client research to develop an understanding of the client's business, brand, and industry
• Contributes to the development of client presentations and reports that highlight relevant themes, trends, and implications for program development
• Writes presents, and communicates in a polished, articulate, and persuasive manner across all mediums, internally and externally
• Listens well, building relationships internally and externally through respect and responsiveness
• Begins to learn and understand the agency's business model, structure, and offerings, and how they come together in service of a client partner's business needs
• Proactively pitches media on an ongoing basis, developing and maintaining key influencer relationships across local, regional, and national print, broadcast, and online channels
• Develops robust media lists, pitch notes, and message points that are on strategy and meet client brand and business objectives
• Writes, coordinates, and distributes press materials, press kits, fact sheets, and mailings
• Proactively identifies media relations challenges and works to develop solutions that remain on brand and on strategy
• Actively participates in program ideation and planning, demonstrating knowledge across a variety of channels such as events, media tours, social influencer programs, stunts, sponsorships, digital content, etc.

Requirements

• Bachelor's degree in marketing, advertising, PR or related field and/or equivalent work experience
• 1+ years prior experience in PR/marketing agencies, inclusive of internships
• Active on social media and knowledgeable about the latest platforms and content trends
• Interested in the impact brand marketing can have on various segments of culture
• Proficiency with Microsoft Office
• Strong attention to detail, organization, multitasking, and time-management
• Writes, presents, and communicates in an articulate and persuasive manner, across a variety of platforms, including social media
• Team player who enjoys working with and helping others in a collaborative environment
• Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
• A good problem solver who seeks to make improvements and learns from mistakes